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Major Reasons Consumers Shop The Web
As one who uses the internet on a daily
basis, I've come across more
than a dozen articles written about online shopping. Most of these
articles were written to convince people to shop more via the internet.
These articles also state that shopping online is more advantageous
than shopping at brick-and-mortar stores because of the low prices on
products. While this statement makes a lot of sense, a new study
suggests that the main reason consumers prefer to shop online is not
the low prices. In this study, shoppers do not mention "lower prices"
as their main motivation for shopping on the internet. They mentioned,
however, these three major reasons:
Lower Prices on New Products
Yes, consumers shop online because prices of
products sold on the
internet are relatively lower. However, most shoppers do so because of
the much lower prices for new frontier items such as clothing,
furniture, toys, sports and hobby related merchandise, and of course,
health and beauty products.
Better Selection on Food Items
Believe it or not, consumers ranked "better
selection" as their leading
motivation when shopping for food and beverage online. As someone who
lives in a country with people who eat more than three times a day, I
would understand why better selection on food items influence
consumer's decision so much to shop the web.
For consumers who love to shop for
commodity products, their number one
drive for shopping via the internet is free shipping. But who doesn't
love freebies? After all, not everything you purchase online is
cheaper, so it's already a big advantage to get free shipping for any
item you choose to buy.
What's the significance of all of this, you ask? Well, if you're
someone who owns an online store, this gives you an idea that you don't
always have to lower the prices of your products in order for your
company to stay competitive. Moreover, if you sell food online, this
tells you that having a wider range of products will help you attract
more customers. On the other hand, if you are a consumer, this gives
you an idea how other consumers like you behave when shopping online
and what particular steps you can take to make the most savings.
For years now, online shopping has been a part of the lives of people
worldwide. Considering its many benefits and advantages, it would be
safe to say that online shopping is here to stay, and that mainly
because of the three factors mentioned above.
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How Online Shopping Has Won The Hearts Of Buyers Globally
The most prevalent outcome of the
commercialization of the internet, popularly known as E-Commerce, is
online shopping, which has emerged as the most preferred and encouraged
mode of purchase of goods in the last decade. A great variety of
intrinsic as well as extrinsic factors are responsible for this
widespread acceptance, some of which are discussed here.
Convenient purchase of products and services:
No more do buyers have to pen down shopping
into their daily planners as a task occupying substantial valuable
time. The online availability of goods has simplified lives for them,
since now, they shop for all the stuff they need, be it basic daily
needs or costly items, on the go, while continuing with their busy
lives, from any place, home, office or outside, and at any time, be it
day or late at night. The notion of not having to step out into a busy
marketplace, waiting in line for even small things, and visiting
different stores for different kinds of purchases, has, not
surprisingly, been overthrown by the idea of shopping websites offering
all sorts of products under the same domain.
Not only this, online stores offer reliable shipping due to their tie-ups with
well-trusted cargo companies, delivering products swiftly and safely.
Some websites even offer attractive facilities such as free shipping of
larger orders, and also, shipping of products on the same day as the
placement of order.
Competitive and cheaper prices:
Online retailers very clearly understand
that shopper usually go online with the primary motive of getting their
hands on the best deals on desired products, and, therefore, make sure
that the prices offered on online shopping sites are much lower than
those available in the physical market. To this end, they sometimes
even reduce their personnel profit margins to attract a larger crowd of
Additionally, a huge number of impressive discounts are offered on shopping sites,
and are updated frequently to maintain competition between different
websites. Many of these offers are eased only in case of online
purchase of certain items with the objective of encouraging shopping
websites or mobile apps.
Exchange and return policy:
Most of the trusted online stores avail
their customers of easy and convenient options return unwanted and
unused products, or exchange them for something else from the store,
within a set period of time after the purchase. The exchanged items are
delivered just as quickly as the formally bought items, and the
undesired product gladly accepted. Moreover, the respective funds are
credited, if any, automatically to the chosen mode of payment.
Even with all your queries and complaints are attended to by online stores and
care is taken to stay up-to-date with your feedback and your latest
needs, to maintain a happy buyer-seller relationship, and this has made
online stores the preferred choice for shopping between all consumers.
Overall, the comfort and convenience that online shopping has created in the
life of people is something that not only has put the buyers at ease,
but also sellers on the cutting edge. Now there is no need for sellers
to establish the physical mega stores to sell their products, what they
need to do is just establishing a tie-up with a leading online store
and start selling their products.
All the above elements of online shopping, along with multiple payment options,
provision of free gifts and referral rewards, and many such advantages,
make it the preferred choice between all kinds of buyers. Hence, it is
fair to say that shopping websites are one of the many revolutions that
have arisen in the modern world to help the population adopt to several
changes seen in lifestyle.
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Online shopping is very convenient but the
choices you make before and during the process can determine the kind
of experience you end up enjoying. With everybody now settling for the
convenience of online shopping, more stores have established online
presence and you have a wide variety of shopping platforms you can use
to purchase what you need. Here is how you can make your shopping
experience rewarding and pleasant.
Know what you need
The worst mistake you can make is going into
shopping blindly without a clear understanding of exactly what items
you are looking for. Identify what products you are looking for so it
is easy to curb impulse buying. When you know what you are looking for
beforehand, selecting online stores is made easy for you.
Go for variety
When choosing a store, ensure that there is
a huge variety of what you are looking for. For instance, if you are
looking for fashion items, ensure that it has all the categories
covered to give you an easy time getting everything you need from the
same site. Whereas there are sites that specialize in specific items,
some will include everything you could ever need including household
Know your payment options
It is not enough to go for an online
shopping platform that has a huge variety for you to choose from but
you also need to find out what payment options you have. The gateways
offered should be safe and secure considering that you will be making
online transactions that can be risky. Luckily there are trustworthy
gateways and you don't have to worry much about the transactions when
you choose a site with several of the best payment methods for you.
Check product quality
Even though you could be looking for cheap
deals, be sure to choose a store offering you high quality goods. Look
at the available brands and determine their quality depending on your
preferences. When you take your time to choose, you will enjoy high
quality at lower rates.
good online shopping platform will offer
you excellent customer service in that you can have your queries and
issues settled easy and fast to improve your shopping experience. Find
out what other users have to say about the customer service before
settling for a store.
Check delivery possibilities
Whether you are near the location of the
store or miles away, you should have an easy time having your purchases
delivered to where you are. Some stores are very good and will deliver
the items to your doorstep or take care of shipping so they can find
their way where you are regardless of your global location. If the
delivery services are available, find out if they are free or charged.
Have a budget at hand
A budget will ensure you stick to the items
you need and items that you can comfortably afford. It curbs impulse
buying too and this is important taking into consideration that you
will be exposed to a variety of products and temptations can be high.
When you have a budget, it becomes easy to decide which items are most
important at the current moment and which ones can wait. Financial
management is important and this is what the budget will do for you.
Choose user friendly sites
A good site is one that you can easily find
your way. It will have all the items categorized so you spend less time
looking for what you need. A site that has quality product images to
help you make a quick decision and one that loads faster will most
definitely give you a pleasant shopping experience.
Friller Online Shopping
Friller offer fantastic high quality products at lowest prices
KKDS has been featured in newspapers, TV shows, and more. KKDS is
also the winner of New York Magazine's Best Shopping Website award!
A company providing all distribution platforms necessary for product sales
using its comprehensive shopping mall, external affiliate mall (30), and
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Tal Depot is about more than just great snacks and your
drinks, we're about making time for the important
things in life. Most of us spend over 40 minutes a week on
traditional grocery shopping; and that's without even
factoring in the commute to and from our local grocery stores.
TomTop TOMTOP, established in June 2004, a reliable China wholesale and retail
online shop with Diverse & High Quality Products where you can buy
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has what you need for your home from home
goods, pet supplies, toys, and even apparel. We
been in the online business since 2004. Our wide
of products are sold from our 50+ retail websites.
Our journey began with our first video game website
that quickly became a success within the first year.
there we expanded our business by providing more
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Since 2001, we have been providing quality manufacturer direct products at
bargains prices to our customers.